SEO is something which has no start and no end. Whether you are a SEO beginner or an expert, you will always find yourself swinging between doubts and possibilities while making an off-page SEO plan. At the same time, you have to completely avoid the practices that are potentially dangerous or prone to any updates Google rolls out in the near future.
In my recent years in an app design and development company, I have used, trashed, and kept safe a number of SEO tactics. After a thorough analysis of 4 years, I have listed these factors that Google always have, is, and will be taking into consideration for allocating the weight of websites.
You may probably be aware of some of these tactics listed. But in case, you aren’t, please go through them carefully. And I will be glad to add any other technique that I have missed but should be listed. If you know any, kindly let me know.
1. Popular Links
2. Niche Links
These are the links where you can show off your seo-game skills. For that, you would have to find the websites that have a blog section on them and provide the same services as you do. Niche forums do also great for the same.
3. Link Trust
Trustworthy links always have more weight. If you have been involved with companies that claim to sell links, you should probably stay away from them. Most of the links they create are spammy and would affect your position in search engines negatively.
4. Anchor Text
Many SEO have stopped considering anchor text in their links. Probably due to they consume not a lot but sometimes. Additionally, they have started to assume that Google doesn’t give much thought to Anchor text which is a false phenomenon.
5. Neighborhood Links
If you link back to a website involved in spamming just for the sake of getting a link back to your website, you are doing one of the most mundane SEO mistakes. Google strongly discourage neighborhood links especially if they encourage spamming.
6. Number of Links (But from Different Sources)
Many SEO marketers take more links as a guarantee of having more visibility in search engine. They focus firmly on building more and more links without considering important factors such as diversity and quality.
7. How Updated Your Website is?
You might have probably noticed while searching a query on Google that most of the times some news websites stay on the top. Why is that? Because they keep producing new, relevant content that appeals to the present audience. So if you run a blog, try to maintain its freshness by adding 1 or 2 blogs on a daily basis and on the topics that are still untouched but looked by the general audience or at least the audience in your niche. In simple words, you need to make Google believe that you are still producing more content than you used to be and on the new, fresh, and updated topics.
Many website development services live in a false belief that social media shares count as links. Social media links ‘sometimes’ do count as links but their value diminishes over time. You can understand that once you share a post in different groups on Facebook, it might reach up to 1,000 to 2,000 people on the first day. On the second day, it won’t even reach to 200 people. If a social media platform itself considers the old content as invaluable then why would search engine shed any importance on them.