Understanding Customers' Mobile App Experiences: Let's Start from the Bad Ones
Your customers are the fuel cells that power up your online business. Yup, you can’t just ignore them. They have the invisible right to be in the center. And one flaw can turn their mood off and the profit of your business with that.
Mobile app development companies in USA often conduct research on the best ways to heighten a customer’s engagement by providing them with good experiences. However, in our voyage to find out about the new and exciting ways to make good customer experience, we often forget about the bad ones.
So, why not start from weeding out the bad customer experiences first? The world of mobile is moving forward with stunning speed. Your customers expect your services at any given moment. You are no longer doing marketing. You are, marketing where everything has gone mobile. Here are 3 bad experiences you should never serve to your customers.
1. No Rigorous Way to Manage Huge Customer Data
You might want to start with a manageable, small data at first. But, that’s not the main part of the story. The real game is all about making the data available for your customers whenever they want it.
Another thing, keeping your data synchronized across all your devices is equally crucial. For instance, Jean is a customer who frequently buys something from your e-commerce store. Her data is stored on your website. However, you someday, launch a mobile app for your business. But, the server doesn’t recognize her from the app store.
2. Failing to Make Your Customers Feel Unique
Everyone wants to be treated as a separate entity. Your customers want you to make them feel that way, to treat them specially and personally. Any marketing email with the content irrelevant to your user’s likes and dislikes is just spam. They will just block you.
Hence, gather data of your customer’s interest, give a discount on the relevant product, and send an email to them.
3. Lack of Seamless Omnichannel Experience
Your aim should be to provide the user with the easiest and the smoothest way to move around your website. The more complex you make your website functions, the higher you dissatisfy your customers. Thus, find a mobile app development services that offer apps with a seamless boarding.
Knowing about what entices your customers is great. However, figuring out what makes their app experience negative is even more important. Hence, sometimes going downside up gives better results as you wouldn’t love to find out about the issues that were persisted since the very beginning and cost your business a haunting $1 million.