A Quick Guide to Link Building (Basics of Content Marketing for Link Building) - Part 5
If you have gone through the guides I wrote earlier on the basics of link building, you probably now recognize the base-building materials for a good off-page SEO.
Those articles express the significance of winning search engines’ trust by making use of a diverse range of links, blogger outreach, anchor text, frequent updation, forum commenting, how to find keywords, domain authority, competitor analysis, and importance of blogs, press releases, giveaways, and much more.
At the bottom of the page of all parts of this tutorial-series on link building, you can find the links to other chapters to frequently navigate through one another.
This chapter will explain to you the value of content marketing in link-building, what kinds of content is good or bad for your niche, tricks & tips on creating quality content. Moreover, you will know about how to promote your content on social media and other mediums, and different kinds of content you can create to gather the maximum engagement rates from your audience as well as search engines. Here you go:
How to Create Content for Link Building?
You can basically follow these two techniques to create natural and high-quality links that speak to search engines on your niche-expertise:
(a) Creating Content for Your Own Website
Write blogs or articles on your website on a topic you think, will interest your audience and has an omnichannel marketing approach. Use original research and facts to bolster up its credibility. Make it to-the-point, image-rich, and comprehensive so the reader wouldn’t need to switch to any other resources (websites) to gulp the information on the same topic you wrote about. These kinds of blogs make other (readers and similar businesses) link to your website.
(b) Creating Content for Other Websites
Many websites, blogs, and businesses always welcome guest posting activities if the contributed content is deeply insightful and touches the topic right to the core. In exchange, most of them will happily agree to reward your benefaction by providing a link back to your website. The link can either be a do-follow (more valuable) or a no-follow, but in either case, links from trusted sources aid enormously in your link building campaign.
Now, have a look at the services you are offering. Because ultimately you want to write 5 blogs/articles on the services you are offering. For instance, SITSL is recognized as one of the top Full Stack Development Company in the world and if I were to create a few pieces of content on it, they will be:
- 5 Things to know before hiring a full stack development company.
- Why full stack developers are in demand in 2019?
- Future of software developers in the next 10 years.
- The ultimate list of the world’s top 30 IT companies.
- How to detect a deceptive web development firm?
How to Select the Perfect Topics to Create Content About?
Once you have made a list of the services you are offering, you will find yourself questioning that if the topic you have chosen to write about is still relevant or trending? Or are you just about to shoot an arrow in the dark? And that’s where in-depth competitor analysis (on their content strategy for now) comes handy. And here’s how to do it:
(a) SEM Rush for Ranking Keywords
Among the countless things SEM Rush can do for SEOs, one is finding and listing the best ranking keywords for your competitors. However, it’s a paid service and costs at least $99 for Pro and $199 for Guru. Sadly, I couldn’t find any free alternatives of SEM Rush but I think this list will help you to try a relatively cheaper option.
BuzzSumo isn’t a free toll either, but if you check it regularly, you will get about 10 most shared content of your competitor for the day. In other words, it displays the content of your competitor that their audience found most engaging.
Majestic is another tool designed specifically to analyze links of a given domain and generate link-intelligence reports. It calculates the number of fresh and old backlinks referring to a certain domain. Its free version isn’t much helpful but the paid one actually does good.
Once you gather data from all these three links, make sure you compile them in a single Google Spreadsheet to analyze. The analyzation will help you create an optimized link building strategy for your own website. Oftentimes, people rely on their competitor’s strategies so much that they don’t create anything from scratch. If your services or the way you offer them to your clientele differs than that of your clientele, it will be better to plan your own strategy.
Call to Action
A good link building plan comprises of several call-to-actions. Sometimes, websites with great content, stunning infographics, and outstanding search engine rank still lose business because of their poor call-to-action approach. Here’s a call-to-action banner of Neil Patel to advertise his marketing program:
If you have a glance at the blog section of SITSL’s website, most of the articles you will find will be on services, advantage, and topics related to our website development company.
So these were the basics of content marketing for link building. In the next post, we will shed lights on how to generate links with the help of content. Stay tuned.